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A Website is a “Virtual Marketing Effort” whereas Landing Page is a “Digital Marketing Tool”. A Website is a way to use the Internet as an effective tool to represent your business and build relationships with your potential customers. A Website can be implemented over a number of marketing channels and strategies. A Website is also confusing to visitors who arrive on your site not knowing what to do next.
A landing page is a digital marketing tool used to convert visitors into a customer. Landing pages are usually single web page, which is something like a one pager and allows for the introduction of your business or product. If designed properly, landing pages are much more powerful and can be a strong enough reason for a customer to make a purchase decision or to provide their information.
Let's first understand the difference between a landing page and a homepage, because sometimes these terms are confused. A landing page is a generic term for a web page that is visible to site visitors who come to the site.
So a landing page is any page that is visible to a site visitor. For instance, if you are a local business and you have a website, then your homepage is a landing page. A landing page is a specific web page built for the purpose of capturing a visitor's attention and encouraging them to perform a specific action.
A well designed landing page help increase your conversion rate exponentially by lowering your cost of acquiring leads by focusing on a single conversion goal with a Call-To-Action (CTA) in mind.
You should use a landing page if you want to acquire more leads or customers for your business. A landing page is a microsite that allows you to collect information from your visitors.
You can use the page to gather email addresses or get details of phone numbers and other contact information. Landed pages are generally very simple, and they're great for testing products and services. Don’t forget to give your visitors a call-to-action, as this is the whole purpose of the landing page.
Landing pages are suitable for every inbound campaign you operate, even more so when you are setting up promotional offers or creating offers for different user segments.
Just getting started? Our landing page design plan starts at SGD $730 and includes everything from design, stock photography, copy writing down to crafting the chatbot and marketing your offer!
Simply click on the Facebook Chat bottom on the bottom right to get started!
At sme 365, we have a very simple goal: Make you more money. We believe that both website and landing page design is the crucial first step to increasing your sales and conversions. If your landing page or website isn’t converting visitors into leads and ultimately customers, then it doesn’t matter how much traffic you throw at it.
Every landing page created by us is designed to convert your casual web browsers into your next loyal customers and raving fans. We constantly test all our website and landing page designs to ensure that we’re providing you with the most cutting-edge, highest-converting and affordable digital marketing solutions for Singapore SMEs in existence today.
Simply put, we constantly work to give you profitable landing pages many times over.